IT's Great to be@Home (NUHS@Home)
The future of healthcare — in the comfort of your own home.
Campaign brand design
The NUHS@Home team posing with Made For Good’s designs.
As COVID-19 hit Singapore's shores, the National University Health System (NUHS) launched its now-flagship programme, NUHS@Home, with the aim of providing eligible patients with hospital-level care and services in the comfort of their own homes. Today, NUHS@Home has flourished into the largest hospital-at-home service in the country.
For patients, though, hospital care at home can be a foreign and intimidating concept.
National University Health System (NUHS)'s flagship programme NUHS@Home provides eligible patients with hospital-level care and services in the comfort of their own homes.
For patients, though, hospital care at home can be a foreign and intimidating concept.
How do we emphasise the benefits of recovery at home, whilst creating a sense of trustworthiness and safety in our patients?
And thus, Great to be @Home was created. Via a short comic strip approach, we crafted a warm and inviting design that brought the home-based patient journey to life, illustrating the seamless and professional care one can expect from their multi-disciplinary health team, while simultaneously highlighting which groups of patients could register for the programme.
And thus, Great to be @Home was created, bringing the home-based patient journey to life.
This overarching brand design was further transformed into a series of friendly posters, banners, and postcards — materials that made it that much easier for patients to envision the benefits of joining NUHS@Home.
Two primary designs created for NUHS@Home, showcasing a patient receiving an intravenous drip, and a patient with her vitals monitored at home.
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
A programme poster for Great to be@Home.
A programme poster for Great to be@Home, displayed in one of NUH’s general wards.
A fridge magnet created as a collateral for Great to be@Home caregivers.
A programme poster for Great to be@Home, displayed on an Emergency Department screen
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We are healthcare’s visual design studio.
Reach out to us
We are healthcare’s visual design studio.
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We are healthcare’s visual design studio.
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The NUHS@Home team posing with Made For Good’s collateral designs.