SAMSUNG & casetify
Reimagine Everyday Moments: Turning Singapore’s everyday charm into art you can carry.
Campaign brand design
"Colour Blocks" and "Adventure in Town" designs and packaging.
"Colour Blocks" and "Adventure in Town" designs and packaging.
Our founder, Yiming, posing with the Samsung cases he designed.
Samsung Electronics and Casetify sought to celebrate Singaporean culture by turning everyday moments into fascinating and inspiring ideas. But how do you take something such a familiar concept and make it feel personal, modern, and timeless?
Samsung Electronics and Casetify sought to celebrate Singaporean culture by turning everyday moments into fascinating and inspiring ideas.
Made for Good put a piece of home into people's hands — literally.
We put a piece of home into people's hands — literally.
We designed "Colour Blocks", a smartphone case inspired by a Singaporean staple — our colourful HDB flats. With bright, geometric patterns inspired by their iconic facades, as well as a nod to mid-century decor and Bauhaus styles, this design is a love letter to the myriad of colourful high-rise buildings we grew up in and around.
We designed "Colour Blocks", a smartphone case inspired by Singapore's colourful HDB blocks & a nod to mid-century and Bauhaus style.
"Colour Blocks", inspired by Singaporean HDB flats.
"Adventure in Town", inspired by People's Park Complex.
We weren’t just inspired by HDBs — our second design “Adventure in Town” featured People’s Park Complex, one of the most recognisable landmarks in town. By capturing its distinctive yellow-and-green facade and bold, modular architecture, we hoped to pay tribute to a building that had long been a hub of commerce and community in Chinatown, while also turning this architectural icon into a statement piece — one that resonates with aficionados of Singapore’s urban heritage.
Our second design “Adventure in Town” featured People’s Park Complex, a recognisable landmark in town.
At its heart, this collection isn’t just about aesthetics — it’s about the stories, connections, and moments that make Singapore feel like home.
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Think we can help you?
We are healthcare’s visual design studio.
Reach out to us
We are healthcare’s visual design studio.
Reach out to us
We are healthcare’s visual design studio.
Reach out to us
We are healthcare’s visual design studio.
Reach out to us:
"Colour Blocks", for Samsung and Casetify.